We were asked to pitch a look and campaign that represented the versatility and durability of their shoes. 

"There's a price to pay, beyond the dues that have earned me the title. It's a commitment to My Mission. My Calling. I work harder, because I have to. I never slow down, because I can't. I don't wait for what's next. I Go After It. With families and patients on my shoulders. Right to the Front Line. I can't predict what's ahead. But when the shift ends. I'll have made A Difference. I pay the price. A Physical, Emotional and Spiritual toll, because I'm A Leader, A Healer and I serve a greater purpose."
 

Rocky 4eur Sole shoes. A shoe as dependable and versatile as the nurse who will wear them.